CIPHER
Who it’s for Decode Amplify Engage LinkedIn Managed Pricing
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Decode · Amplify · Engage

Your leadership is real.

Your market signal isn't.

CIPHER decodes the leadership profile you've actually built, turns it into the assets that prove it, and gives you the console to put it in front of the people who decide your next move.

Signal Discovery
How leadership roles evaluate your profile — and where you land
80–100
Signal-Ready
Evidence proves the seat. Positioned to compete.
55–79
Signal-Developing
Genuine capability. Evidence gaps closable.
35–54
Signal-Gap
Repositioning needed. Step-up profile.
0–34
Signal-Mismatch
Role demands a different profile entirely.
Leadership readiness
score
71 /100
SIGNAL-DEVELOPING
Commerce4.4
Influence3.1
People3.7
Horizon4.0
Edge2.2
Cipher · by DigitalRecruiter™
20+
signals
1,000s
roles
decoded
5
domains
Role Intelligence
CGO · Series C · B2B SaaS
Transformer archetype · Commercial mandate · 18-month runway · Network capital critical for this seat
Critical gap identified
Crisis Navigation
No adversity evidence found in profile. This role's red flag zone — previous CGO lasted 8 months.
Exceptional strength
Commercial Acumen
Strong P&L evidence across 3 roles — directly maps to the M&A mandate this seat carries.
EXECUTIVE ONE-PAGER
ALEX JONES
Chief Growth Officer
Sydney · linkedin.com/in/alexjones
71
CIPHER Score
Signal-Developing
Commerce
Influence
People
Quantified impact
·ARR $12M → $58M in 24 months
·34-person GTM · 4 geographies
·$2M+ ACV enterprise closes × 3
Leadership signals
Commercial ScaleGTM Architecture PE EnvironmentBoard Ready
Cipher · by DigitalRecruiter™
MARKET SIGNAL
Alex Jones · 2nd
Chief Growth Officer @ Series C B2B SaaS | Scaling $12M→$58M ARR | PE-backed GTM
Talks about #transformation, #commercialrigour, and #scaleups
Sydney, Australia · Contact info
4,912 followers · 500+ connections
+ Follow Message More
90-day impact
Profile views▲ 340%
Post impressions128k
Search appearances▲ 1,240
Inbound conversations17
Your decode, live in market — strategy, content and the right audience, working every week.
2,340 leaders assessed

Trusted by executives across enterprise organisations

AccentureCapgeminiDeloitteIBMInfosysTata PowerWestpacWiproAccentureCapgeminiDeloitteIBMInfosysTata PowerWestpacWipro
Who it’s for

You’ve built something real. The market doesn’t see it.

CIPHER is for leaders who have built genuine careers and are ready to position them for the next significant move.

“You’ve built a career most people would be proud of — you’re not sure the market is reading it the right way.”

“You know you’re ready for this role. You’re not sure your profile proves it.”

“You’re stepping up — bigger mandate, different seat. The positioning gap is real but undefined.”

“You’re applying strategically, not scattershot. You need a precise position for every role you target.”

Why strong careers stay invisible
Silent, not absent

A strong career with no market signal. The best-kept secret in your field.

Generic ghostwriting

Outsourced content that could be anyone. It fills a feed; it doesn’t build a position.

No method, no momentum

Posting without a read on your actual signal is noise. Effort without direction.

Pillar one · Decode

A precise read of the leader you've actually become.

Not what your CV lists. What the pattern across your career actually proves — at what scale, under what conditions, and against the specific seat you're targeting.

01
Your Leadership Signature

The pattern across your career that defines how you lead — at what scale, in what conditions, under what pressures.

02
Your Signal Strength

Where your evidence is compelling and where it's thin — measured against the demands of the seat you're targeting, not a generic benchmark.

03
Your Positioning Gap

What the market is looking for that your profile isn't surfacing. The language, the narrative, the evidence that's missing.

80–100 · Signal-Ready
Evidence proves the seat. Positioned to compete.
55–79 · Signal-Developing
Genuine capability. Evidence gaps closable.
35–54 · Signal-Gap
Repositioning needed. Step-up profile.
0–34 · Signal-Mismatch
Role demands a different profile entirely.

Every decode ends in an Executive One-Pager — a single page that puts the evidence in front of whoever's deciding.

Pillar two · Amplify

Your decode, turned into the assets that carry it.

A decode tells you where you stand. Amplify builds what you take to market — generated from your own evidence, not from a template.

LinkedIn Playbook

A five-week LinkedIn strategy built from your decode: the themes you own, the point of view that proves the seat, and the cadence that makes it land.

B
Brand Playbook

Presence, Proof, Pull. Your positioning as a working document — what you stand for, the evidence behind it, and how it pulls opportunity toward you.

Both included in every plan, free included. Generated from your decode at no extra charge.
Pillar three · Engage

Where the positioning meets an actual audience.

Strategy that stays in a document doesn't move anything. Engage is the console where your positioning becomes activity — and where the right people start seeing it.

Positioning strategy, live

A clear point of view and content pillars built from your decode, reviewed and evolved as you grow.

Content across formats

Articles, carousels, posts, newsletters — in your voice, on your themes, on a consistent cadence.

Audience built deliberately

The specific people who decide your next move: peers, boards, search partners. Reached and warmed on purpose.

Growth & outcomes, tracked

Followers, engagement, inbound, meetings. Measured weekly, so you see the presence compounding.

The console is on every plan, free included.
LinkedIn Managed

Everything above is yours to run.
From Principal, you don’t have to.

What changes as you move up the plans is how much of it we run with you — or for you. At Board, a dedicated strategist and content creator run the whole presence end to end.

Your LinkedIn, managed
4.9k
Followers
▲ 18% / mo
6.2%
Engagement
▲ strong
✓2 posts published this week
✓Article · Carousel · Newsletter
✓197 targeted leaders reached
Your strategy
3 content pillars, on your themes
Transformation leadership
Commercial rigour
Building teams that scale
Delivered for you
01
Dedicated strategist
Owns your positioning and reviews it as you grow.
02
Dedicated content creator
Writes in your voice, on your themes, on cadence.
03
Audience built for you
The people who decide your next move, reached deliberately.
The journey

From invisible to authority.

Every leader sits somewhere on the personal-brand ladder. We know where you are — and we move you up it, deliberately.

Invisible
Emerging
Established
Influential
Authority
A proprietary maturity model — measured from real signals, not vanity metrics.
Pricing

From free to fully managed.

Every plan includes the full platform — Decode, Amplify and Engage. What you're choosing is decode volume, and how much human help comes with it.

Signal
Free
forever free
MOST POPULAR
Contender
$299
/month
Principal
$499
/month
Board
$999
/month
DecodeiThe read. A precise assessment of the leadership profile you have actually built — your signature, where the evidence is strong or thin, and the gap to the seat you are targeting. You come out knowing exactly where you stand, and why.
Decodes i1 Decode = the full 5-step CIPHER Decode plus your Executive One-Pager. Signal’s three are lifetime; paid plans refill on renewal.
3 lifetime
10 /mo
20 /mo
30 /mo
Executive One-Pager iA single page built from your decode evidence — score, quantified impact and leadership signals. Included with every decode.
✓
✓
✓
✓
AmplifyiThe assets. Your decode turned into what you take to market — a LinkedIn strategy and a brand playbook generated from your own evidence rather than a template. You come out with something to say and the proof behind it.
LinkedIn Playbook iA five-week LinkedIn strategy generated from your decode: the themes you own, the point of view that proves the seat, and the cadence that makes it land.
✓
✓
✓
✓
Brand Playbook iYour positioning as a working document — Presence, Proof, Pull. What you stand for, the evidence behind it, and how it pulls opportunity toward you.
✓
✓
✓
✓
EngageiThe activity. Where positioning stops being a document and starts reaching people — content, audience and measurement in one console. You come out visible to the people who decide your next move.
Engage console iWhere your positioning becomes activity — content pillars, drafting and the audience you’re deliberately building, in one place.
✓
✓
✓
✓
Growth & outcomes iFollowers, engagement, inbound and meetings measured week over week, so you can see whether the presence is actually compounding.
✓
✓
✓
✓
LinkedIn ManagediThe help. Everything above is self-serve on every plan, free included. This is where humans join in — guiding you at Principal, running the whole presence for you at Board.
Expert Sessions iBookable sessions with a CIPHER strategist to work through your positioning and the decisions in front of you.
—
—
✓
✓
LinkedIn strategy iA strategist shapes your themes, narrative and cadence with you. You still publish — but you’re not deciding alone.
—
—
✓
✓
Dedicated Strategist iA named strategist who owns your positioning and reviews it as you grow.
—
—
—
✓
Content created for you iA dedicated content creator writes in your voice, on your themes, on cadence — your presence run end to end.
—
—
—
✓
· Prices in AUD per month
· Signal requires no credit card · 3 lifetime decodes on signup
· All paid plans cancel anytime · decodes and data retained after cancellation
· Upgrades take effect immediately · new decode allowance issued on the spot

Decode your signal. Then prove it.

Your leadership evidence is already there. CIPHER surfaces it, builds what carries it, and puts it where the decisions get made.

CIPHER is a product of DigitalRecruiter™ · www.digitalrecruiter.com
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